A Buyer-Focused
Approach
Meet your customers where they are, and move them to purchase. Not sure where to begin with inbound?
Why Does Inbound
Marketing Work?
Inbound marketing is a buyer-focused and measurable approach that meets your customers where they are.
By tracking and measuring every inbound marketing activity such as your website, email, PPC, social media, and content, you can make data-driven decisions. Continuous monitoring and testing allow you to quickly respond to what’s working and what’s not.
Inbound marketing keeps your sales team fed with leads, maximizes sales enablement, and frees them up to sell. The best part is that you’ll finally be able to see and prove the ROI on your marketing efforts.
How Does Inbound
Marketing Work?
Our team specializes in building brand awareness for e-commerce and manufacturing clients through digital content development and promotion across various channels, including social media, email marketing, social advertising, PPC, and earned media placement.
We also help our clients move visitors down the sales funnel with content that provides answers during the consideration and decision-making stages. To ensure customer satisfaction, we offer retention-focused content and exclusive deals to existing customers.
What Are The Four Stages of
Inbound Marketing?
As your buyer progresses through each stage, they encounter unique questions, challenges, and concerns. You can envision this process as a board game, where your guidance helps customers move forward to the next stage.
Tailoring your content to each stage of the buyer’s journey is key to effectively reaching and engaging with customers. This approach positions you as a valuable and trustworthy advisor who understands their needs and concerns.
Your buyers are:
Researching, Googling, learning, and trying to find a solution that will ease some sort of pain. It’s time to make them aware that you exist and pull them in with the right content.
How to help them:
Don’t come on too strong –they’re not ready to buy yet. Work on your SEO so they can find you! Create content that is high-level, like a blog post about a problem they might have. Social media and your website play a big part in generating awareness.
How we help you:
We’ll build strong brand awareness with a well-designed, updated website that is optimized to attract new visitors. We’ll also re-brand your social media channels, get your blog up and running, and create and promote top-of-the-funnel content like checklists and ebooks. We’ll do an SEO audit and make recommendations to improve your search position, as well as a content audit to identify how to use existing content for quick wins.
Your buyers are:
Weighing their options and comparing vendors. Seeing how your products and services stack up against your competition. It’s time to convert them using relevant content for this stage.
How to help them:
Continue to work on SEO because now they’re Googling more specific terms and possibly geographically-driven keywords. Create and promote some product videos, product comparison guides and free demos to educate them on their options. Share these things with them in a thoughtful, targeted email campaign. They’re almost ready to buy, but need some detailed product information first.
How we can help you:
We’ll create and promote middle of the funnel content across various channels and nurture them with email campaigns that answer the questions they’re likely to have at this stage of the buyer’s journey. We’ll make sure that your website and landing pages are fully optimized to convert visitors in the middle of the funnel. We’ll continue to work on improving your SEO, and tweak your paid ad strategy for maximum results.
Your buyers are:
Finally ready to buy! As they make their final decision, things like price points and delivery times start becoming important.
How to help them:
If they’ve converted on some of your previous content, you’ve got an email address. Sending relevant, nurturing emails with clear calls-to-action to contact you or get a quote will help drive them to purchase. You could also share deeper-dive content like case studies to show them how you’ve helped others.
How we can help you:
We’ll create bottom of the funnel content to share within targeted email campaigns. We’ll make sure that your website and landing pages are fully optimized to convert return visitors that are ready to purchase. We’ll even help set up and promote webinars and product demos.
Your buyers are:
Paying customers –don’t neglect them. They expect you to check in with them and continue to offer value and delight them with customer service.
How to help them:
Show them some love with unexpected extras like purchase recommendations, reminders and rewards. Ask them for an online review of your business and reward them with a discount. Send them exclusive information on new products.
How we can help you:
We’ll create email campaigns that share rewards and news updates for existing customers. We can help you better engage with your existing customers on social media platforms. We’ll help you create and distribute customer newsletters.
How To Get Started With
Inbound Marketing
First ask yourself these questions:
Who are our customers?
How do they buy from us?
What do they want to know?
What does our marketing/sales funnel look like?
What are our baseline metrics?
Then develop your inbound marketing strategy
Setting SMART goals
How do they buy from us?
What do they want to know?
What does our marketing/sales funnel look like?
What are our baseline metrics?
Which Marketing Automation
Software Should We Use?
Building a marketing tech stack may seem daunting with numerous costly marketing automation and CRM platforms. But for mid-sized manufacturing or industrial firms, enterprise solutions may not be needed.
Plan your budget to achieve your marketing goals
Which Marketing Automation
Software Should We Use?
Klaviyo is a popular marketing automation software for e-commerce businesses that provides personalized marketing experiences to customers.
With Klaviyo, you can easily segment your email list, set up automated flows, integrate with popular e-commerce platforms, and personalize your marketing messages based on customer data.
Benefits include targeted messaging, improved engagement rates, increased customer retention, and more.
